To assist the stakeholders in developing a sustainable river-based tourism product as the primary tourism attraction for Muar District.
To develop and market river-based tourism product as a major contributor to the tourism industry in Muar.
The main goal of this project is to develop a living river lab in managing sustainable river-based tourism in Muar.
The Muara: A Living Lab in Muar (Official Video)
THE MUARA'S ATTRACTION
TOURISM | PRODUCTS | ACTIVITIES
Muar have a lot of hidden gems, awaiting for your to discover them!
One of the many products are Johor’s cultural heritage called “Tenunan Muar”, which is a woven cloth with traditional designs for royalty or special events
Lots of exciting activities that can be done to highlight your experience!
About The Muara
“The MUARA” is a collaboration project between the Kulliyyah of Languages and Management (KLM) and Tanjung Kunang Enterprise. The district of Muar is aiming to be a Hub for Education, Furniture Manufacturer, Nursery and Heritage Tourism. A part of the recent local plan for Muar [Rancangan Tempatan Daerah Muar 2030 (Penggantian)] is directed towards developing and promoting the tourism industry.
- To identify the attractions of tourism activities along Muar River
- To analyse the potential attractions for river-based tourism Muar
- To suggest the attractions for river-based tourism products in Muar
Activities and Programs
- Cooperation with the External Collaborator
- Data Collections
- Corporate Social Responsibility (CSR)
- Penang International Invention and Design (PIID 2019)
- Professional Tourism Exhibition (PROTEX)
- Latest Meeting KLM IIUM with Tourism Muar and Tanjung Kunang.
- Sakura Science Program 2020
The Muara Exhibition event has been launched on 8th April 2021, Thursday at Tourist Information Centre, Laman Oleh-Oleh, Jalan Maharani, Muar, Johor. This special event has been collaborated between IIUM Pagoh, Tourism Muar and BH Travel Sdn. Bhd.
THE MUARA'S COFFEE TABLE BOOK
The Coffee Table Book is a compilation of successful stories on the transformative teaching and learning at the Kulliyyah of Languages and Management, IIUM. The transformations have been made successful though the flagship project initiative as a platform to contribute to the society by looking into the problems and issues that are related to the social, economy and the environment in Muar. This flagship project started in August 2018, and has been listed as one of the flagship project initiatives in the IIUM roadmap 2019-2020.
International Islamic University Malaysia
GET IN TOUCH WITH US
Kulliyyah of Languages and Management, International Islamic University Malaysia (IIUM), Pagoh Edu Hub KM 1, Jalan Panchor, 84600, Pagoh, Muar, Johor Darul Takzim, Malaysia
+6 06-974 2601
+6 06-974 2791
Dr. Nur Hidayah Abd Rahman
+6 06-974 1131